Part of my primary research involved constructing a survey and asking the population to answer the questions. This link shows the questions asked and the responses we gained. We used both open and closed questions to gain both qualitative and quantitative data. The qualitative data gained gave is an insight into their thoughts and opinions, however the main problem that arose was that a lot of the responses were very short and didn't really give us in depth answers that resulted in poor quality qualitative data. The quantitative data gave us numerical data that we could then do statistical tests on and put the data into charts. This makes it easier to compare data and it will be presented in a clear way that is easy to understand. To make the Survey we used surveymonkey.com , this website then analysed our responses for us and placed them in tables.We sent this email to various people to make up our sample, the responses were then retrieved and analysed.
Our Target audience is going to be younger than 18 as this made up most of our respondents- we asked those who watched Teenage Romantic comedies to fill our survey out and most of those who responded were under 18. Also our target audience is female 20 out of the 22 respondents were female:
What is your gender?
20 (90.91%)
What interests do you have?
Makeup, nail art, music, exercise
2/6/2014 1:21 PM View respondent's answers
sports food
1/30/2014 2:51 PM View respondent's answers
dance
1/23/2014 4:56 PM View respondent's answers
history sports
1/23/2014 11:12 AM View respondent's answers
Watching TV, Social Networking and Sports
1/22/2014 4:26 PM View respondent's answers
music,art, sport
1/21/2014 8:21 PM View respondent's answers
Photography
1/21/2014 5:57 PM View respondent's answers
Reading Socializing Singing
1/21/2014 2:51 PM View respondent's answers
Books, films, magic
1/21/2014 9:57 AM View respondent's answers
Watching films, doing essays, just a great time
1/20/2014 11:45 PM View respondent's answers
Seeing friends, shopping, travelling, reading, cinema
1/20/2014 7:11 PM View respondent's answers
Cinema, shopping, eating
1/20/2014 7:07 PM View respondent's answers
films, art, twitter
1/20/2014 5:52 PM View respondent's answers
watching tv, films, blogging, making and watching videos, art
1/20/2014 5:31 PM View respondent's answers
Reading, music, film, photography.
1/20/2014 5:21 PM View respondent's answers
running; films; theatre; reading; body boarding
1/20/2014 11:06 AM View respondent's answers
media food religion
1/20/2014 10:44 AM View respondent's answers
Reading, food and fitness
1/20/2014 10:23 AM View respondent's answers
Question too broad. :P
1/19/2014 8:36 PM View respondent's answers
Fitness. Gym. Physics. How the mind works. Reading books. Watching documentaries.
1/19/2014 7:36 PM View respondent's answers
Sport
1/19/2014 5:54 PM View respondent's answers
We will try to involve aspects from this responses into our own opening, to interest our audience. Reading was one of the top responses and so this will most certainly be involved. Including their interests will keep their attention and allow them to relate to the characters and the situations presenting their interests.
How many of these films have you watched?
It was important that we asked our respondents about the current films when asking questions as they are our main inspiration for the opening and will be the main source of analysis will come from. The film that was most popular was mean girls for the female respondents. This suggests that our target audience likes the setting and code and conventions that occur in this film. This means that we will try and make our film to run parallel to Mean Girls. we will do this by having a character that starts out at being an outcast and we will set the film in a school.What did you think of the openings of these films?
Upbeat, gave brief insight into the main characters whose personality traits will progress as the film develops
2/6/2014 1:21 PM View respondent's answers
good
1/30/2014 2:51 PM View respondent's answers
they were good/ intersting
1/28/2014 5:03 PM View respondent's answers
feel good, chic-flicks
1/23/2014 4:56 PM View respondent's answers
good
1/23/2014 11:12 AM View respondent's answers
The opening were very interesting and made me want to watch the film to the end.
1/22/2014 4:26 PM View respondent's answers
Good, captured my interest
1/21/2014 8:21 PM View respondent's answers
Good opening that made you want to know what happened afterwards
1/21/2014 5:57 PM View respondent's answers
Angus, thongs is terrible, the opening was the only good thing cause it was pretty funny Funny openings which make the audience laugh and feel sorry for the character (main) are the best, because it makes the character seem more real and likable; you can connect with them.
1/21/2014 2:51 PM View respondent's answers
Bright, loud and up-tempo music, repetitive
1/21/2014 9:57 AM View respondent's answers
Fab
1/20/2014 11:45 PM View respondent's answers
All enticing
1/20/2014 7:11 PM View respondent's answers
They made me want to stay and watch the film as they introduced characters and themes.
1/20/2014 7:07 PM View respondent's answers
Effective in introducing plot
1/20/2014 5:52 PM View respondent's answers
they established very exaggerated interpretations of school life for teenagers and it was hard to relate as it was not realistic, although some elements were based on truth
1/20/2014 5:31 PM View respondent's answers
Can't remember them.
1/20/2014 5:21 PM View respondent's answers
engaging and intriguing
1/20/2014 11:06 AM View respondent's answers#
By looking at what people thought about the films gave us an insight into how the audience reacted to the films that were in the selection of films. We can then use there thoughts to alter our own opening to suit them, particularly when looking at the female responses.
How similar were these films in terms of plot?
Key focus of relationships between characters Minor positive and negative events
2/6/2014 1:21 PM View respondent's answers
a bit
1/30/2014 2:51 PM View respondent's answers
practically the same just different circumstances and setting
1/28/2014 5:03 PM View respondent's answers
mostly similar, girly teenage school movies
1/23/2014 4:56 PM View respondent's answers
not very
1/23/2014 11:12 AM View respondent's answers
The films were not very similar even though they are all 'chick-flicks'. The story lines were very different.
1/22/2014 4:26 PM View respondent's answers
Quite similar, all included a boy whom the main character got with in the end.
1/21/2014 8:21 PM View respondent's answers
Reasonably similar
1/21/2014 5:57 PM View respondent's answers
They were all pretty diverse, but generally they all made me laugh so connect with the main character.
1/21/2014 2:51 PM View respondent's answers
Very similar. Teenage girls who fall in love with some boy and up with them.
1/21/2014 9:57 AM View respondent's answers
Happy endings
1/20/2014 11:45 PM View respondent's answers
Similar in essence (love, boys, comedic value etc) but also have quite varying and interesting plots (of the ones I have seen)
1/20/2014 7:11 PM View respondent's answers
Very similar, generic plots with small variations.
1/20/2014 7:07 PM View respondent's answers
All after a lover
1/20/2014 5:52 PM View respondent's answers
happy endings, girl gets boy and visa versa, very conventional
1/20/2014 5:31 PM View respondent's answers
Mean Girls and Clueless are pretty much the same.
1/20/2014 5:21 PM View respondent's answers
from a relationship\family point of view their are some similarites
1/20/2014 11:06 AM View respondent's answers
teengae girls challanges faced popularit
1/20/2014 10:44 AM View respondent's answers
Quite similar- issues of looks, glamour and friendship issues.
1/20/2014 10:23 AM View respondent's answers
Very
1/19/2014 8:36 PM View respondent's answers
never seen any
1/19/2014 7:36 PM View respondent's answers
Quite similar
1/19/2014 5:54 PM View respondent's answers
The fact that many of the respondents said that the films were very similar suggests a popularity in the plots and characters used for the audience, as there is an increase to use this. Although we do wish to make our film unique we also need to consider what is popular, as bringing something very unique may result in a dislike to the film as it will take a while for the audience to come to like the new introduction of the film. By keeping our film along with the films out at the moment we know it will be a success. However, the fact that they are very similar, there is a gap in the teenage romantic comedy genre market that we may be able to fill.
What do you expect when you watch a teen romantic-comedy film?
Relatively happy upbeat plot with some minor sad moments but overall it is about the developing of relations between characters
2/6/2014 1:21 PM View respondent's answers
soppy crap
1/30/2014 2:51 PM View respondent's answers
romance comedy nothing too deep
1/28/2014 5:03 PM View respondent's answers
cheesy and unserious
1/23/2014 4:56 PM View respondent's answers
group of friends a boy friend school
1/23/2014 11:12 AM View respondent's answers
To be funny, partial sad and want an engaging storyline with twists throughout.
1/22/2014 4:26 PM View respondent's answers
Typical plot of a girl & boy
1/21/2014 8:21 PM View respondent's answers
A happy ending
1/21/2014 5:57 PM View respondent's answers
For them to make me laugh, and not have crap jokes.
1/21/2014 2:51 PM View respondent's answers
Girls trying to get a guy to notice them and funny arguments with friends as they attempt to get theis guy to like them
1/21/2014 9:57 AM View respondent's answers
To make me cry and smile
1/20/2014 11:45 PM View respondent's answers
Love, boys, kissing (lol)
1/20/2014 7:11 PM View respondent's answers
There to be a happy ending, and the 'baddie' to lose.
1/20/2014 7:07 PM View respondent's answers
love interest gone wrong
1/20/2014 5:52 PM View respondent's answers
happy ending, girl gets boy (or visa versa), protagonist matures, relatable protagonist
1/20/2014 5:31 PM View respondent's answers
Cloying, sickly crap OR (rarely) witty, funny, sharp observational humour.
1/20/2014 5:21 PM View respondent's answers
groups - in and the out crowd; complication; some nastiness and jealousy
1/20/2014 11:06 AM View respondent's answers
fights/ fall outs/ disputs social classes clashing
1/20/2014 10:44 AM View respondent's answers
Image is not always everything as a core message.
1/20/2014 10:23 AM View respondent's answers
Boy meets girl
1/19/2014 8:36 PM View respondent's answers
cringey moments lol
1/19/2014 7:36 PM View respondent's answers
Cheesy always ends happy
1/19/2014 5:54 PM View respondent's answers
This allowed us to take a look at the expectations of the teen romantic comedy genre for the audience. This means that we can take what they expect to see and either go in contrast to it, or run parallel along side it. By running parallel to it we will be following what the audience expect and what a lot of the audience chose to watch the film to see. Teenagers chose this genre because of their expectations.
What do you think of when talking about teen rom-com films?
This again was looking at expectations and what people think of when talking about teen romantic comedies. It allowed us to get an insight into how our audience think, and will give us an idea of what they may possibly want us to include.
What kind of characters do you expect in a teen rom-com movie?
This allows us to figure out what characters normally arise and therefore help us decide which of the common characters are most popular. The main character that arose was a female main character which received 100% of the votes. We will therefore use this, and reinforce it into our own film by having a main female character.
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