Who would be the audience for your media product?

A lot of the research looking into the target audience that we conducted has been incorporated into our film. We wanted the audience feel as though they could relate and connect to the characters and the situations that occurred in the film. To ensure this happened we felt that it was important to make the characters, settings and situations similar to those of the target audience. This way they could understand what the character was feeling and therefore relate to the character. As our film is a teen rom-com, our target audience is teenage girls. We therefore made the film very similar to that of a teenage life. To present who the target audience is and how we fitted our film to suit them I used 'PowToon.com'.